A bunch of pictures from an amazing weekend. Zalando invited me to attend the “Zalando Summer House” during #breadandbutter16 and I said yes. A weekend full of amazing girls, good food, fashion and taking a lot ( I mean a lot a lot ) of pictures. I am normally not the type to go to many events, but this experience was great.
All the Bloggers and Influencers stayed at the Amano Home located near Rosa Luxemburg Platz. Every morning we started with a delicious healthy breakfast downstairs and afterwords we all went to the Bread & Butter trend show. I was honestly blown away. I attended different trade shows before and it was always kind of boring. Zalando held their promise saying they would change that. It wasn’t just walking from brand to brand looking at the new stuff, they entertained you and gave you an over all image for what the brand stands for. Levi’s had their Tailor-Shop, Lee had some crazy cool dancers performing, at the VANS booth you could customize your own pair of shoes and get those amazingly old school prints on to a long sleeve, you could get your nails done and Topshop had a great mirror/light installation/photo background. Furthermore adidas showed off some insane 3D print production, Reebok brought an old timer in as their photobooth and much more.
I also loved the PUMA fashion show, because they had dancers performing as models. So did HUGO BOSS, also featuring some amazing visuals. We kicked it off with an incredible roof top dinner and the Dandy Diary Closing Party. thank you Zalamdo for having me, it was a blast!